Zara Woman launches a collection for “outdoor” activities
Zara, the main chain of Spanish fashion giant Inditex, is strengthening its position in the growing and highly resilient sportswear sector with the launch of its first women’s sportswear collection. A collection for outdoor activities, designed especially for the practice of high impact outdoor sports such as cycling or climbing.
With the aim of providing all the necessary equipment for those who practice these and other similar outdoor sports activities at this time of the year when the good weather begins to be particularly desirable. The collection is advertised under the Zara nickname “Outdoor”, a title under which it can already be found among women’s new arrivals online, in stores and on the Zara app. The collection is offered globally in a host of select markets including Spain, UK, US, France and Italy, bolstering what had remained its strongest fashion offering. traditional.
Collaboration with Spaniard Tenaya
Demonstrating the performance and quality offered in the clothes of its new collection, Zara did not hesitate to surround itself with a small team of ambassadors, among whom we find the popular influencer, youtuber and cycling enthusiast, the Spanish Sami Sauri; and Icelandic-born French mountaineer Svana Bjarnason. Both are responsible for having been able to test in their own skin the behavior and technical resistance offered by all the garments in the collection, when practicing these sports of cycling and climbing of which they are great fans.
The collection, completed by a collaboration with the outdoor sports specialist Tenaya, founded by the Spanish mountaineer and Spanish sailing champion Jose Luis Garcia Gallego, offers a series of very versatile garments, among which we highlight, for cycling, different models of shorts – t-shirts with sleeves, sweatshirts, high-waisted shorts with elastic waistband and side pockets, khaki green trouser-effect shorts or a tight windbreaker with a round neck and zipper. Completing this series of pieces with others as original as a full long jumpsuit with strappy top.
In addition to clothing specifically designed for climbing, Zara’s design teams have created a set of leggings and a top in animal print or lime green, an open-back tank top with rolled up straps, long pants with elastic and a high waist set. fuchsia pink shorts and tank top. To complete this selection of climbing clothing, a sweatshirt signed in collaboration with Tenaya in anise green, with the brand’s logo in fushia pink on the back.
In the same collaborative and adventurous spirit that gives this collection its unique character, we find a varied selection of accessories such as caps with and without earflaps, a rectangular banana, a bandana, an adjustable fleece collar or a cylindrical bag, particularly adapted and designed for long ascents. To close the collection, two models of shoes from the Tenaya brand, one being a boot designed for mountain activities, and the other a climbing shoe.
In the footsteps of Zara Athleticz
In the face of the current “boom” in the sportswear industry, and the enormous resilience that this industry has shown particularly in the face of turbulence and disruption as acute as that which has ultimately brought about this current coronavirus pandemic , especially in its initial phase, there are already many companies and fashion chains responding by launching specific lines and collections. These new collections diversify their respective business models, a strategy in which Zara has not remained on the sidelines. In the fall of 2021, the brands launched the sports fashion line Zara Athleticz.
At this initial moment of its launch, we still couldn’t guess what the channel’s intentions were for the development of the new line. A label that, after a few months, ended up being part of Zara’s men’s collections, a decision that within the Inditex group, the multinational textile company compensated by promoting Oysho as a label specializing in women’s sports. This action prepared Oysho to compete not only in the lingerie sector, but also against international operators specializing in women’s sports, such as the Canadian Lululemon Athletica or Athleta from the Gap group.
Zara’s and Inditex’s original intentions of entering the sportswear arena are to secure their own niche in sports fashion; and the second, to emphasize that sports activities practiced by women go beyond low-impact sports, and that Zara is ready to respond to this demand. We will have to wait to find out how the chain continues to develop this new line, and if it ends up becoming a simple anecdotal collection, or on the contrary grows and develops to acquire its own identity and at the same level that Zara Athleticz has already reached in the framework of Zara’s menswear proposals.