Global Toys Market Trend Analysis Report by Product Type (Outdoor Sports Toys, Dolls & Accessories, Games & Puzzles, Construction Toys) and Segment Forecast 2021-2027


Global toy market

Consumer products include convenience products, specialty products, unwanted products, and shopping products. These products are mass produced to meet the needs of various industries. The consumer goods industry has an important role to play in the GDP of any economy, especially in developed regions of North America and Europe. Various trends are shaping the consumer goods industry and are expected to disrupt the industry for the foreseeable future. These trends are essentially the efforts of market players to better engage with their customers in innovative ways. The consumer goods industry is transforming into a technology-driven industry as consumers prefer to interact with brands digitally. It has become common among consumers to research online and then buy.

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Toys and games are important for developing motor skills and hand-eye coordination in babies as well as children. Increase in disposable income per capita as well as a high birth rate thus having a positive impact on the growth of the market. In addition, toys are useful for stimulating color, senses, texture and sounds in babies. The toys are classified into different age groups such as 0-3 years old, 3-5 years old, 5-12 years old and others.

The commercialization of cartoons such as Ironman, Superman, Spiderman and Doraemon is the key factor that is expected to drive the growth of the global toy market. The increase in disposable income will have a positive impact on the growth of the market. Rising demand for smart toys is expected to fuel the market growth. In addition, a high birth rate with rising incomes is an opportunity to expand the toy market across the world. Launch of educational play toys such as jigsaw puzzles which are expected to drive the market during this forecast period.

However, the lack of other hobbies and poor academic performance are the restart factors that are expected to hamper the growth of the global toy market. In addition, the increase in counterfeit products will affect the growth of the market.

Market segmentation

The global toys market is segmented into product types such as outdoor sports toys, dolls and accessories, construction toys, baby and preschool toys, games and puzzles, and others, by age group , for example 0-3 years old, 3-5 years old, 5-12 years old and others. Further, the market is segmented into distribution channels such as retail, specialty stores, online stores, and others.

Further, the global toy market is segmented into five regions such as North America, Latin America, Europe, Asia-Pacific, Middle East, and Africa.

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Key market players

Various key players are discussed in this report, such as

  • Lego Group,
  • Mattel Inc,
  • Bandai Namco Holdings Inc.,
  • Takara Tomy Co. Ltd,
  • Hasbro Inc,
  • MEGA Blocks,
  • Monster High,
  • Masked Rider,
  • My little pony, and

Market taxonomy

By product type

  • Outdoor sports toys
  • Doll & Accessories
  • Construction toys
  • Toys for babies and preschoolers
  • Games and puzzles
  • Others

By age group

  • 0-3 years
  • 3-5 years
  • 5-12 years
  • Other

By distribution channel

  • Retail
  • Specialty stores
  • Online stores
  • Others

By region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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QualiKet research

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