DTC outdoor furniture brand Outer announces the opening of its 1,000th neighborhood showroom


SANTA MONICA, Calif .– (COMMERCIAL THREAD) – Outer, the fastest growing direct-to-consumer home brand in 2020, today announced the opening of its 1,000e Neighborhood Showroom, becoming the largest peer-to-peer showroom platform in the United States. The Outer Neighborhood Showroom Program allows buyers to visit a nearby home to experience Outer products before purchasing them. Consumers can browse a unique array of local showrooms online, then schedule an appointment with a local host to view, sit and feel Outer products in person.

Unlike the traditional furniture showroom experience, Outer Neighborhood Showroom Hosts are available to honestly answer questions and are not salespeople. There are no sales scripts and hosts are paid whether or not the visitor ends up buying. With locations in 49 states, this pressure-free local browsing experience allows consumers to shop conveniently and with confidence.

“The way people shop is changing. We saw a overlooked opportunity in outdoor furniture, not only in the way it was designed, but also in the way people buy it, ”said Jiake Liu, co-founder and CEO of Outer . “Our Neighborhood Showroom program is not only the next generation of retail businesses, but also a way for people to reconnect with their communities and neighbors. After a long year of isolation, we are excited to celebrate this milestone and give people the opportunity to connect and enjoy the outdoors together. ”

During the pandemic, Outer switched to virtual showroom tours for added security and, in tandem, saw an influx of neighborhood showroom host apps. As the country begins to reopen, Outer celebrates the growth of the program’s rocket and the ability to once again host outdoor gatherings.

The imprint of the Outer district showroom represents a wide range of places, spaces and styles. Whether a client is looking to furnish a sprawling backyard in Texas or a cozy balcony in Brooklyn, Outer’s Neighborhood Showrooms offers a book of style sources to inspire their outdoor oasis.

“We design our products to be life-proof. What better way to experience this than in the outdoor space of a real customer? Said Terry Lin, Co-Founder and Design Director at Outer. “Each region has different weather conditions for outdoor products. Our neighborhood showrooms allow buyers to see for themselves how our innovative products withstand extreme heat, rain, wind and snow.

Neighborhood showrooms allowed Outer to grow rapidly with minimal environmental impact. Rather than wasting resources building and maintaining traditional brick and mortar showrooms, the startup unleashed the power of garden enthusiasts across the country.

The Neighborhood Showroom program begins and ends with Outer customers, allowing existing customers to become hosts and potential customers to experience products firsthand. External Hosts are loyal customers who enjoy exclusive benefits for providing their neighbors with first-hand, candid and unbiased product reviews, from the comfort of their own backyard. To become a showroom host, customers complete an application and receive a 10% discount on their outside order. After a rigorous verification process, hosts who are accepted into the program receive discounts on Outer products, early access to new collections, and the opportunity to help develop new Outer products from scratch.

“I really love meeting new people, especially when I’m talking about something that I love,” said Emily Porche, neighborhood showroom host and interior designer based in Marietta, Georgia. “Outer has really changed the way our family relaxes outdoors and I love to share this with others and show them how comfortable it is firsthand.”

After taking that step, Outer conducted a survey of their network of neighborhood showrooms to find new insight into their experience. The results include:

  • Over 80% of hosts reported spending more time outdoors after joining the outdoor community

  • 89% of guests said they felt “more connected to [their] neighbors and community ”after organizing a tour of the neighborhood showroom

  • 98% of Hosts would recommend becoming a Neighborhood Showroom Host to a friend or family member

To learn more about Outer and its Neighborhood Showroom program, visit liveouter.com or follow the brand on Instagram @liveouter. To view the current network of Outer neighborhood showrooms, please visit liveouter.com/showrooms.

About the exterior

Outer creates sustainable, eco-friendly outdoor furniture designed to help people live better outdoors. Our parts are made from the world’s highest quality materials and are designed to withstand anything nature (and life!) Throws at them. We are reinventing the outdoor living experience from scratch; research, prototyping and testing until we have created new innovative solutions, such as our patented and integrated OuterShell® coverage. And we’re redefining retail with our revolutionary neighborhood showrooms, where you can experience Outer products in the backyards of real Outer customers in your neighborhood. Plot ? Learn more at liveouter.com.

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